Adidas plans to close high-tech 'robot' factories in Germany and the U...
FILE PHOTO: Prototypes of Futurecraft 3D shoe are pictured during a presentation of the first Adidas shoe from its new manufacturing process, Speedfactory in Berlin, Germany September 21, 2016. REUTERS/Stefanie Loos/File Photo
The Adidas factories were part of a drive to meet demand for faster delivery of new styles to its major markets and to counter rising wages in Asia and higher shipping costs. It originally planned a global network of similar factories. Martin Shankland, Adidas head of global operations, said the factories had helped the company improve its expertise in innovative manufacturing, but applying what it had learnt with its suppliers would be “more flexible and economic”.
Founded by German cobbler Adi Dassler in 1949, Adidas has shifted most of its production from Europe to Asia and now relies on more than 1 million workers in contract factories, particularly in China and Vietnam.
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