“Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
over his antisemitic comments in a move it estimates will impact its bottom line by up to €250 million this year alone, the company said Tuesday.
West and the sports company first joined forces for a fashion collaboration — known as Adidas Yeezy — seven years ago. Citing the “high seasonality of the fourth quarter” — which includes Black Friday and Christmas — the brand estimated terminating the Yeezy partnership will negatively impact Adidas’s net income in 2022 by €250 million, although the company added it expect the dip to be short-lived.
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