Adidas has confirmed it will launch an internal investigation, after an anonymous letter from staff alleged that senior executives at the company ignored years of abusive behavior by musician and former adidas collaborator Kanye West. Yeezy
But the anonymous letter raised questions about whether Adidas should have terminated the partnership much earlier. Its writers said Adidas tolerated West’s difficult behavior for far too long. “As much as we all would love to solely blame Kanye, the undeniable truth is that the Adidas executive team and the board have been huge enablers,” it stated, according to Rolling Stone.
West, now known as Ye, first began working with Adidas on the Yeezy range after he moved the shoe collaboration from Nike to Adidas. Over the following years, West reportedly became well known within both the Yeezy team, and at Adidas in general, for playing pornographic videos during meetings. This was done, staff said, to unsettle, disconcert and disempower.
The company’s decision apparently came after external pressure from one of Adidas’ biggest shareholders, Union Investment. The latter wrote Adidas asking for more information on the claims made in the anonymous letter, according to a report in the Financial Times. The anonymous letter, titled “The Truth About Yeezy: A Call to Action for Adidas Leadership,” also wants executives at the company to react more quickly to situations like this, by more regularly reviewing its partnerships and coming up with firm rules for when a collaborative partnership, like that with West, should be terminated. It also wants Adidas to issue a public apology to all those staffers who were forced to deal with what it calls West’s “terrorizing behavior” over the years.
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