Adidas has unveiled the Futurecraft Loop, a 100% recyclable running shoe with materials that can be used again and again.
has created what will likely be the first 100% recyclable shoe ever sold for the mass market.
The shoe is currently in the beta-testing stage, with a wider commercial release set for the spring or summer of 2021.On Wednesday, the sports giant revealed a new shoe called the Futurecraft Loop. The shoe is designed to be the first 100% recyclable shoe ever created for the mass market. "You throw them away - except there is no away. There are only landfills and incinerators and ultimately an atmosphere choked with excess carbon, or oceans filled with plastic waste. The next step is to end the concept of 'waste' entirely. Our dream is that you can keep wearing the same shoes over and over again."
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