Adidas announced Tuesday its business partnership with billionaire rapper Ye, formerly known as Kanye West, is over.
Calls on Adidas to end the relationship came from at least three legal organizations, as well as anti-racism groups.Adidas to cut ties with West following the performer and fashion mogul’s series of public rants in which he targeted Jewish people.
Adidas began working with West in 2013, and in 2016 signed a deal to manufacture and distribute items from his Yeezy clothing line through the company and around the world.
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Adidas is on the hot seat to cut ties with Kanye West | CNN Business“I can say antisemitic s*** and Adidas cannot drop me,” Kanye West said during his now infamous tirade against Jews during the Drink Champs Podcast earlier this month. With a social media uproar focused on Adidas brewing, Ye’s theory is now being tested.
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Adidas to drop Kanye West after his anti-Semitic outbursts: reportAdidas has revealed it is now severing ties with Kanye West after facing mounting pressure to do so in the wake of the rapper’s bizarre anti-Semitic outbursts and public meltdowns.
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'Unacceptable, hateful, dangerous': Adidas ends partnership with Kanye West over antisemitic remarksAdidas has ended its partnership with Kanye West. 'Adidas does not tolerate antisemitism and any other sort of hate speech.'
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