.Adidas and Prada are officially joining forces. Here's what you need to know.
about the joint venture. A press release notes that the collaboration will “re-engineer timeless icons” while staying true to the “rich legacies” of both brands.points out
, the shoes will be manufactured at Prada’s Italian factory, and will "draw on the rich patrimony and iconography of both labels.” Unfortunately, no images of the shoes have been released as of yet, so we’ll just have to use our imaginations for now. The press release is heavy on philosophical musings about the two brands’ shared histories when it comes to defining fashion for an entire generation. “The path is an evolving and dynamic structure composed of key milestones, marking a significant departure from existing patterns while building on the houses’ strong milieu of shared approaches and pursuits,” it reads.
The move marks Adidas’ latest foray into the world of high fashion, which isn’t surprising considering the massive success it’s had with its
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