The world's largest advertising group pulled its dividend and share buyback and withdrew guidance for 2020 on Tuesday, after clients cancelled marketing booked with the company due to the coronavirus crisis.
What of the plan during the coronavirus outbreak? WPP — which has 130,000 staff — merged agencies such as JWT and Wunderman, offered clients a more integrated service andin December. Read points to the fact that the company reduced its net debt to £1.5 billion at the start of the year from £4 billion at the beginning of 2019.
"If you'd asked me three weeks ago if I thought could do it I would have said absolutely no way. I'm amazed, actually, how productive people are being," he said.Teams, a type of collaboration software, with the business seeing a 60-fold increase in usage over the past month. Read has been holding country-wide conference calls with agency staff, with 2,500 dialing in from Italy last week. This week, he will speak to employees in Spain. "Those markets, I think, are in the most difficult situations just because of the rapid spread of the virus and the impact it is having on health care systems," he said. In China, meanwhile, consumers are going back to work so Read expects clients to think about advertising again.is also likely to change.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
The US is using mobile ad data to track people's movements during coronavirus lockdown - Business InsiderThe data is anonymized, so the governments are studying general population movement rather than tracking individuals.
Baca lebih lajut »
News sites ask ad industry to get comfortable alongside coronavirus-related contentOnline publications are seeing huge jumps in traffic, but many advertisers are blocked from appearing near content mentioning coronavirus. Large news organizations are calling on advertisers to let their placements show up..
Baca lebih lajut »
Google Commits $800 Million, Mostly in Ad Credits, to Coronavirus Relief EffortsGoogle and parent Alphabet are pitching in to help small businesses, health organizations and governments dealing with the COVID-19 pandemic. The internet company has earmarked more than $800 milli…
Baca lebih lajut »
Facebook to Invest $100 Million to Help News Outlets Amidx CoronavirusFacebook pledged to invest $100 million to support the news industry amid the coronavirus crisis, including $25 million in emergency grant funding for local news and $75 million in marketing spending. More details:
Baca lebih lajut »
Hundreds Of Amazon Workers To Walk Out, Demanding Warehouse Closure After Coronavirus CaseStaff at the Staten Island warehouse are demanding closure of the facility and greater protections against the impact of COVID-19, after at least one worker tested positive for the virus.
Baca lebih lajut »