The ad agency that facilitated the Dylan Mulvaney partnership with Bud Light now finds itself in a state of “serious panic mode,” according to a report.
The ad agency that facilitated the Dylan Mulvaney partnership with Bud Light now finds itself in a state of “serious panic mode,”Captiv8, an ad agency out of San Francisco that often fixes prominent social media influencers with high-powered corporations like Anheuser-Busch, orchestrated the initial partnership between transgender TikTok star Dylan Mulvaney and the brand Bud Light.
to the campaign, Captiv8 has been scrambling to save face after what turned out to be a disastrous move.Thenoted that it remains unknown exactly how much input Captiv8 had on the Bud Light campaign, such as the beer can bearing Dylan Mulvaney’s image or the infamous TikTok video. Likely, though not confirmed, Captiv8 facilitated the partnership and had little input on the execution of the ads.
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