The agreement on “Buhay Ingatan, Droga'y Ayawan” (BIDA) aims to tap celebrities from the network to influence the youth, said Interior Secretary Benhur Abalos.
MANILA — ABS-CBN Corporation and the Department of the Interior and Local Government on Thursday signed an agreement promoting healthy living and to support the government’s program against illegal drugs.
DILG chose ABS-CBN as a partner due to its wide reach to the public, Abalos said, as well as the artists that could serve as role models for the youth. “Taos-puso akong pasasalamat sa mga actors and actresses, mga teens. Talagang ang daming umiidolo…. Gagayahin sila, walang droga, talagag marami ang i-idol at gagaya sa kanila,” said Abalos.
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