Disney used its presentation to stress the company's commitment to greater diversity, equity and inclusion.
ABC and Disney stars joined the company's top executives at the Javits Center at Upfronts to promote their shows to the nation's advertisers. Sandy Kenyon has the story.Disney's top executives came to the Javits Center on Tuesday to promote the company's platforms and shows to the nation's advertisers.
Marvel chief Kevin Feige was part of that effort and revealed two new Marvel series for Disney+ and even offered a special look at the second season of "Loki." At this gathering, the memorabilia displayed outside and the various logos flashing by in the video presentation showed the range of opportunities available to advertisers.
"I don't think it's more difficult, I think it's definitely more exciting," Ferro said. "There is so much more to learn. Every day is a new opportunity, a new area of focus for our business.
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ABC Upfronts: Disney rolls out upcoming lineup of programming to advertisersDisney used its presentation to stress the company's commitment to greater diversity, equity and inclusion.
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ABC Upfronts: Disney rolls out upcoming lineup of programming to advertisersDisney used its presentation to stress the company's commitment to greater diversity, equity and inclusion.
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ABC Upfronts: Disney rolls out upcoming lineup of programming to advertisersDisney used its presentation to stress the company's commitment to greater diversity, equity and inclusion.
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