The new policy begins tomorrow
said Monday that ABC will no longer be sending out Nielsen Live+Same Day ratings figures for the network’s programming that isn’t live. .The Little Mermaid Live!The first stream ABC will look at is Live+3 data, followed by Live+7 and Multiplatform+35 Day program ratings, Burke said. She made the announcement in a memo to staff after the network brass had just received the first week of MP35 data for the current season.
In an increasingly time-shifted viewership universe, ABC is following Fox, which in 2015 became the first broadcast network to officially drop Live+Same Day ratings reporting under then Fox Television Group chairman and CEO Dana Walden. She is now chairman of Disney Television Studios and ABC Entertainment after the Disney-Fox merger.
Across our schedule, nearly all of our shows at least tripled their audience versus LSD. This delayed viewership is up 30% vs. last year and up 56% vs. the year prior.
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