Anheuser-Busch is launching an entertainment division with help from Oscar-winning producer Michael Sugar in a push to reach consumers who don't watch ads
It's the latest big marketer to turn to Hollywood content to reach increasingly ad-avoidant consumers.
The beverage giant wants to develop shows and movies it can eventually sell to streamers like Netflix. Anheuser Busch parent AB InBev is building an entertainment division, Insider has learned, the latest big marketer to turn to Hollywood to reach consumers who areThe AB InBev effort is under a new, unannounced entity called draftLine Entertainment, a part of its internal ad agency, draftLine. DraftLine Entertainment is being run by AB InBev marketer Lauren Denowitz as global studio head, reporting to VP Fábio Baracho.
"My goal is to help AB unlock growth via entertainment by reimagining what brand storytelling could look like if unbound by seconds-long interruptive ads, and determine the shape of what lies at the intersection of beer x culture x storytelling," Denowitz wrote in a LinkedIn post.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
City of Sugar Land responds to multiple reports of strong odorOfficials have responded to multiple reports from Sugar Land residents about a strong odor Monday morning.
Baca lebih lajut »
Why did Sugar Land smell bad today? Residents, fire department puzzled by strong, unpleasant odorFollowing complaints of an unpleasant odor Monday morning from residents in Sugar Land and other parts of Fort Bend County, the city has reported that a variety of monitors indicate the area's air quality is in the normal range.
Baca lebih lajut »
Go Ape attraction brings ziplining to Sugar LandThree courses, ranked for difficulty, turn ziplining into a suburban, family bonding experience
Baca lebih lajut »
Amazon's second round of layoffs will cut 9,000 jobsInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Baca lebih lajut »
GOP spending cuts are 'devastating' for student-loan borrowers: Ed. Sec.Millions of student-loan borrowers will experience 'devastating' delays in debt relief if a GOP proposal to cut spending goes through, Biden's Education Secretary says
Baca lebih lajut »
Credit Suisse fallout, banking crisis expose rising neobanksInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Baca lebih lajut »