Aaron Rodgers is a general partner in a new venture and growth capital fund that banks on the influence of investors from the world of sports, entertainment and business
Rodgers is now putting some of those riches to work in the VC world with a new venture and growth stage fund,, focused on consumer brands. His fellow general partners in the fund are Byron Roth, CEO and cofounder of Roth Capital Partners, and Nate Raabe, who formerly ran Roth’s private capital group. All three invested seven figures into the fund, and they raised the balance of the $50 million fund, based in Orange County, California.
Rx3 is backed by a deep roster of influencer investors, with many from the world of sports, including former Heisman Trophy winner Desmond Howard, auto racing trailblazer Danica Patrick and skateboarder Ryan Sheckler. There are a half-dozen NFL quarterbacks in the fund, including Rodgers and the New York Jets' Sam Darnold.
But Rx3 is not just looking at influencers as celebrities with vast social media followings. The Rx3 founders see influencer investors who can add value beyond capital from the world of finance and business. Alex Bhatal, founder of RAJ Capital and minority owner in the Sacramento Kings, and David Vanderveen, who cofounded energy drink brand XS, are also investors who can open doors.
The fund has made seven investments to date, including Privé Revaux Eyewear, helmet maker VICIS and rowing machine Hydrow. The fund expects to make investments in the $1 million to $3 million range going forward, with a focus on established consumer brands.
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