The indie darling takes a page out of the streaming service playbook
A24 has gazed upon the multiverse of madness, and it likes what it sees. Following the $100-million success and Oscar sweep for the Marvel-esque Everything Everywhere All At Once, A24 is looking to pull a page from the Netflix playbook: Leveraging its arthouse and awards show bonafides into more commercial prospects. Per The Wrap, A24 is looking into “action and big IP projects” while “deemphasizing the traditional character/auteur-driven dramas.
Plenty of people love A24 for Everything Everywhere All At Once, but others love them for off-beat thrillers like Uncut Gems and arthouse experiments about whether it’s okay to masturbate when your roommate’s home, like The Lighthouse—both of which doubled their budgets at the box office and will probably enjoy plenty of replay on streamers and VOD. Celine Song’s Past Lives has also proved to be a bit of a sleeper hit because A24 didn’t play the regular game of dumping it on VOD too early.
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