A24’s Marcel The Shell With Shoes On hit the top ten in North America at no. 8 with an estimated $340k in week three at just 48 locations and a cume north of $963k – the latest hit for the distribu…
made a splash. It’s a favorite with critics , has strong word-of-mouth and corresponding stellar exit polls. It will expand to 130-150 screens next week setting up for a long summer run.Marcus Theatres Nudges Patrons Toward Indie Films With Loyalty Program: "We Can't Live Off Just Blockbusters" - Specialty Preview
“It absolutely rules that everybody is seeing our film in theaters because we made it to be enjoyed that way,” says Camp via email. “Not only does the theatrical experience really put you in Marcel’s shoes , but it’s a film about the importance of community, which we’re all feeling right now, and that stuff just hits different when you’re with a big group all laughing and crying together.”
There’s a big opportunity here because the audience is mostly A24’s core 18-35 indie-movie fan demo for what could be a charming crossover kids’ film. Fans of the original YouTube series are Millennials/Gen Z now, and while the percentage of a self-described family audience increases each week, that’s still mostly parents bringing their kids along.has the best word of mouth of any A24 film and well as more IP than is typical for the distributor.
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