A YouTube creator switched her strategy and doubled the amount of money she made
How Church doubled her YouTube revenue by extending the length of her videos to over 10 minutes long
One common technique creators on YouTube employ as a way to earn more money is making their videos longer so they can contain more ads., like one pre-roll ad, multiple mid-roll ads, and a post-roll ad that plays at the end of a video. In 2018, most of the videos that Church uploaded were under 10 minutes long, she said. Since they were shorter, she was only able to include one ad.
Midway through 2019, she began to extend the length of her videos, and by the end of the year, she had made double the money from AdSense that she made in 2019.
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