Keep the cold away and track data at the same time.
The soccer club partnered up with Cisco, an American technology conglomerate corporation, and created a new kind of wearable calledphysiological reactions of fans and allow the club to form a deeper connection with them.
The smart scarf will be, well, unsurprisingly, wrapped around the individual's neck and will utilize an EmotiBit bio sensor to capture the body’s bio-signals. Keeping track of different physiological measures such as heart rate, body temperature, and emotional responses, the scarf will provide data on how fans feel during different moments throughout a game.
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