“For a brief moment at least, Dairy Queen was a cool relief.”
is a series examining our food resistances and what happens when we try them anyway. Next up, associate editor Ali Francis reluctantly dallies with Dairy Queen.
Every few hours we’d stop for food and fuel . Being Australian I wanted to sample off-the-beaten-track America, unlike my boyfriend, who would spend miles talking up the merits of one big-chain fried chicken sandwich over the other. Each time we stopped we’d respectfully part ways, him returning with Coke and dunking shoestring fries with joyful abandon while I painstakingly trawled Google Maps for family-run burrito joints, dimly lit red sauce restaurants, and fancy farm-to-table salad bars.
Dairy Queen was founded in Joliet, Illinois, in 1940 and now serves an estimated 750,000 dipped cones weekly. Despite DQ's clear popularity as an American soft serve icon, the store I visited in Dallas—thanks to shrinking profit margins—is one of the state’s. Cone in hand, I sat in a hair-dryer-like breeze at a gummy table under one of the shop’s distinct red umbrellas.
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