Ogden's Own distillery has been a longtime supporter of Utah Pride. Not only have they had a float in the parade for years, each summer they release Five Husbands vodka, with a label featuring LGBTQ+ role models.
Five LGBTQ+ heroes have been selected for the 2022 label for Five Husbands Vodka, from left: Madazon Can-Can, Bryce Jackson, Matt Easton, Chef Bryan Woolley and Christian Harvey aka "Hoe Shi Minh" , on Monday, May 16, 2022.’s Five Husbands Vodka said they were a bit apprehensive about meeting for the first time.
The first Five Husbands’ label, in 2019, featured images of Ogden’s Own employees — including founder Steve Conlin. “We Photoshopped their face onto a sexy, muscular, almost naked body,” Fine said, “and then we took a play off the wives’ label, where instead of kittens, they would have a rooster.”“We were trying to drive some people to apply, but we wanted to keep it open, and let it be organic,” said Manny Garcia, the distillery’s marketing manager.
“But it was awesome. They were so excited,” he said. “The news director, when he found out, said, ‘We’re doing a story on this — get me back room photos from the shoot.’” Can-Can said they didn’t initially apply to be one of the husbands — they emailed Joseph Cancilla, who does media and photography for Ogden’s Own, about making sure the label truly represented the LGBTQ+ community.
They added that people from the trans community have reached out after finding out about the bottle, an experience that the other husbands have had, too. The 2022 Five Husbands Vodka will be available in state liquor stores beginning in June, and will be available all year long, of course — not just during Pride. The back label features a QR code that links to videos of each husband telling their life story.“We just connected,” Jackson said. “We have a group chat. Madazon has helped out with Stonewall, at our ceremony for dodgeball, and that was amazing.
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