'A race for bragging rights': How StarWars vs. HarveyWeinstein launched the digital cinema era
"A Race for Bragging Rights": How 'Star Wars' vs. Harvey Weinstein Launched the Digital Cinema EraProducer Rick McCallum and George Lucas during filming of 1999's 'Star Wars: Episode I — The Phantom Menace.'
Those first pioneering screenings were “a mixed bag of emotions: Excitement, fear, the anxiety of knowing we could quite possibly fail — and fail publicly,” remembers Lucasfilm’s director of postproduction Mike Blanchard. “I remember thinking that we must be crazy to think it would work. It seemed like it took forever to reboot when it crashed.
“It was a race for bragging rights,” remembers Howard Lukk, who was involved over the years while working at companies including Disney and studio consortium Digital Cinema Initiatives. “Miramax just edged out Retired vp of mastering at Paramount, Garrett Smith, recalls that Lucasfilm made the decision to have the digital release after he and a small group of colleagues showed George Lucas a digital cinema demo in December 1998 in Skywalker Sound’s Stag Theater at Skywalker Ranch.
These two technologies were Texas Instruments DLP projectors and Hughes-JVC projectors. TI would go on to license the DLP chip to early digital cinema projector makers Barco, Christie and NEC, while the Hughes-JVC projector didn’t quite make it out of the gate. “That projector was such a kluge.
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