Introducing Folie à Plusiers, perfumers of the future challenging what it means to smell good.
. Since launching in 2014, the brand has found a home in the world’s most forward-thinking museum boutiques with fragrances that challenge the conventional alchemy of perfume altogether. Its concepts range wildly: Imagine if your favorite art house movie had a scent ; consider a perfume inspired by the froideur of the northern lights, or curiouser still, one made with a sexual fantasy in mind .
The latest Folie à Plusieurs collaboration takes the art of perfume making to its ultimate conclusion with two fragrances that pay homage to the New Museum in the most literal sense. Sorhaindo enlisted the help of olfactory wizards David Chieze and Mark Buxton, the man behind many of Comme Des Garçon’s boundary-pushing scents, to create two fragrances that bottle the spirit of the downtown New York art institution from the inside out, so to speak.
Somehow Chieze’s scent packs an even more visceral punch. Close your eyes, and the smell of unvarnished concrete is unmistakable, and immediately transports you inside the cavernous gallery halls. The perfumer cites Maurizio Cattlelan as an influence; the slight animalistic whiff is presumably a nod to the Italian artist’s controversial taxidermy installations.
For the folks at Folie à Plusiuers, wearability is beside the point. “Imposing a scent onto someone is one thing, but sometimes you want to a scent to take you somewhere or remind you of something instead,” insists Sorhaindo. “Maybe it’s the stillness of a church or the forest.” And you’ve got to admit, there is something strangely serene—if a little creepy—about museum spaces. They're certainly interesting to conjure in your mind's eye, whether you're an art aficionado or not.
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