ZURU Toys has undertaken an industry-leading global study into how neurotypical and diverse kids use play and imagination to work through issues like stress, mental health, diversity, and the pandemic. The research is designed to help parents and caregivers.
ZURU commissioned Atomik Research to conduct the study. Atomik Research conducted this online survey among 2,002 respondents from the USA, all of whom were parents of at least one child aged 12 and under.
In addition, children with certain neurodiverse conditions felt even worse, with 47% of those living with ADHD and 42% of those with dyslexia feeling more anxious than ever, mostly due to not communicating how they were feeling effectively. Conversely, 44% of parents said the pandemic positively affected their child's imagination. Of those who said it had a more positive effect, 46% said their child now realizes the importance of friendships and relationships after being isolated during the pandemic.
"Play comes in many forms, both tactile and via screens , benefiting young people," explains Dr. Hartstein."Play overall provides an excellent outlet for children. It promotes exploration of their world, connection with others, and examination of their own emotions. Without it, they may be more stressed and not learn the skills they need as they grow".
"Tactile play has emotional, mental, and physical benefits," said Hartstein."The screen-time space has much of the same. Both also provide excellent social opportunities for kids. We often worry about too much screen time, but it can be an incredibly powerful learning tool when monitored."
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