Raspberries, anyone? Delivering on the synbio industry’s promise, Insempra has launched its first functional ingredient, the raspberry flavor alpha-ionone, which has been sold to customers by Axxence Aromatic GmbH since the beginning of the year.
The rapid turn-around from founding Insempra to delivering the company’s first functional product is exactly the type of timeline our industry needs as a whole. The partnership between Insempra and Axxence Aromatic GmbH is proof that the right combination of innovation and technology can deliver much needed products quickly.
Leveraging biology instead of chemistry, alpha-ionone can be produced at scale by microbes in fermentation tanks, producing a non-synthetic version of the compound while using far less land and doing less damage to the Earth’s already fragile ecosystems than farming football fields-worth of raspberries does.
It’s an elegant collaboration with nature — using synthetic biology to iterate faster than nature can on its own, extracting nature’s full potential to create a high-quality aroma that is far superior to existing alternatives. Consumers are not only pleased with the quality of the products made using alpha-ionone produced this way, but they can feel good knowing they aren’t using a synthetic ingredient and they’re supporting sustainable practices when buying their favorite products.
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