Here's your opportunity to take an early look at the hiking, cycling, camping and paddle-sport gear that will be coming to stores next year -- just like the industry insiders
Organizers of the Outdoor Retailer trade show roiled Colorado’s recreation, convention and tourism industry last year when they announced they were pulling the semiannual shows out of Denver and taking them back to Salt Lake City,Instead, Denver has a new outdoor trade show set to take place at the Colorado Convention Center this week, and it will have something Outdoor Retailer never did: an opportunity for the public to take an early look at the hiking, cycling, camping and paddle-sport gear...
“We’ve been talking and planning and scheming, and we’re going to be doing some pretty key kickoff meetings around the Big Gear Show to bring some other key stakeholders to the table and test some of these ideas,” said Conor Hall, director of the Colorado Outdoor Recreation Industry Office, which is part of the state’s Office of Economic Development and International Trade.
Big Gear Show director Kenji Haroutunian is excited as well, but first he needs to prove that the consumer angle will work. “We’re trying to launch a new model of trade show to the world,” he explained. “When people come into the shows, they’ll have access to both. Big Gear flows right into revolution and vice versa.
“Our whole industry is becoming more and more consumer-centric, and consumers have more and more of a voice in the business because they write reviews,” Haroutunian said. “They have networks and post on social media … so they have a lot more influence now. The idea of a B2B2C show is to serve the consumer and the brands’ direct relationships with consumers.”The Big Gear Show began in 2021 as an outdoor expo at Utah’s Deer Valley ski resort.
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