A love letter to Aldi: Why the discount grocery chain is one of our favorites aldi
I’ve never been much of a shopper, but not because I have somehow freed myself from the icy grip of late-stage capitalist consumerism. I’m simply lazy, and I find walking around a store for hours on end emotionally exhausts me in a way that turns me into a raging asshole. The one exception is food shopping. Going to a farmers’ market, a fishmonger or a bakery is my favorite, but those special trips are usually reserved for the weekend.
But there is one grocery store, in my mind, that rises above all the rest. It’s where I go when I’m on a tight budget but also where I go when I cannot emotionally fathom choosing between seventeen different varieties of peanut butter: Aldi. It seems to have the same psychological stranglehold on me as Target has on suburban millennials. I somehow feel comforted whenever I set foot into an Aldi.
But it’s not all about the prices—the simplicity of these stores also makes for a less-overwhelming grocery shopping experience. In 2019,reported that the average “traditional” grocery store stocked 40,000 SKUs while Aldi was only selling 1,400 products. And though you may not get to choose between nine different types of three-cheese marinara sauces at Aldi, that may actually be a good thing.
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