Berlin-based Ecosia carved out a niche as a carbon-negative search engine. To adapt to the ChatGPT era, it's moving closer to Google and exploring how AI could help users cut carbon emissions.
The tumult has forced Ecosia to rethink its business plan in order to compete with new chatbot-like search engines built on large language models. Today, the company began switching from providing results exclusively from Microsoft’s Bing, as it has for the past 14 years, to primarily sourcing them from Google—though it will still syndicate some Bing results via marketing company System 1.
Being more actively involved in people’s online transactions could also provide an opportunity to nudge them into making more environmentally conscious decisions. Kroll says one place Ecosia could intervene to suggest greener choices is on searches for flights. “We could tell them what the cheapest flight is, but also that they could take the train instead and how much CO2 they could save,” he says. The era of generative search could offer new ways for a specialist search engine to stand out.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
'Earth's civilizations are shaped by what the ocean engine does,' says oceanographer Helen CzerskiHelen Czerski is a physicist, oceanographer and science communicator based in the U.K. She is an associate professor in mechanical engineering at University College London.
Baca lebih lajut »
New Chery Omoda 5 brings 187bhp petrol engine for £24,000Chinese brand confirms pricing for its first UK car, with Omoda 5 EV and larger Jaecoo 7 SUV to follow
Baca lebih lajut »
Honeywell sees steady demand for business jets over the next decadeHoneywell sees steady demand for business jets over the next decade
Baca lebih lajut »
Australia central bank sees possible cost savings in tokenisationAustralia central bank sees possible cost savings in tokenisation
Baca lebih lajut »
High school senior looking at millions of dollars in college scholarship offersJim Hill student sees millions in scholarship offers
Baca lebih lajut »
IMF sees recent yen falls as reflecting fundamentalsIMF sees recent yen falls as reflecting fundamentals
Baca lebih lajut »