'Pop culture, tells us,' Mary Kenney writes, 'that video games are the realm of boys, and only a few girls play games at all. But the evidence tells us another story.'
, considered titans of video games, sold as many copies in the same amount of time, so by this crucial post-launch metric, Barbie pulls ahead. What this tell us is thatappealed to someone—a lot of someones. It was a game marketed to little girls in 1996, and it was so successful it launched a flurry of games designed with girls in mind.Before I keep going, I want to make something clear: Gender binaries tell us very little about real people, including gamers. Little girls played.
The movement began as an informal one, an initiative by toy, game, and software companies in the 1990s to launch a surge of products marketed to little girls. It was called the Games for Girls movement later by developers and scholars alike. The goal was twofold: to sell to an untapped audience and to encourage little girls to take an interest in STEM fields.
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