'We're keeping an eye on that segment, for sure,' the co-CEO said on the company's earnings call.
In other words, they plan to deal with those things before leaning into FAST.Peters said that in a promising sign, subscribers to the ad tier are engaging with content at a similar level to standard tier users.
“That’s really a promising indication. It means we’re delivering a solid experience and it’s better than we modeled and that’s, you know, a great sort of fundamental starting point for us to work with,” Peters said, adding that they have a “long list” of improvements and changes they hope to make to its ad business over time.
Peters, at the prodding of Hastings, said that Hulu’s success with advertising served as a guide for them, and that Netflix’s 230 million subscribers and global scale , the company thinks it will be able to overtake Hulu in the ad space. “I just want to emphasize it’s a multi year path,” Peters said. “So we’re not going to be larger than Hulu in year one, but hopefully over the next several years we can be at least as large, and we wouldn’t be getting into this business if it couldn’t be a meaningful portion of our business.”
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