A former TV exec who spent 70 years in the business shares his top tip for spotting promising TV pitches — and identifying duds

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A former TV exec who spent 70 years in the business shares his top tip for spotting promising TV pitches — and identifying duds
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Harris Katleman, former president and CEO of 20th Century Fox Television, published a memoir, 'You Can't Fall Off the Floor.'

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"The Simpsons," which Katleman helped developed into a TV show, was such an example of a hit, resonating thanks to its focus on the family and current events.Harris Katleman, former president and CEO of 20th Century Fox Television, developed hit shows like"The Simpsons,""LA Law," and"NYPD Blue," during his 70 years in the TV business.

"My mantra for what's a good idea is if you can describe the idea in two or three sentences," Katleman said."If they spend too much time trying to describe it, nine times out of 10, it's not going to work ... The normal TV viewer has a very short attention span, and the quicker you can get to the point, the better off you are."

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