Alejandra Campoverdi recounts her journey “from welfare to the White House.”
Alejandra Campoverdi grew up with her immigrant mother, aunts, and grandparents, in a crowded Santa Monica apartment with fashion-magazine cutouts on bedroom walls. Her outfits gestured toward the status to which she aspired. She wore a plaid uniform skirt to what is now Saint Monica Preparatory, the Catholic school she attended thanks to financial aid and her grandma taking on work as a teacher’s aide.
Campoverdi learned about ambition from her mother, Cecilia. “If you don’t ask, you don’t get,” her mother would tell her. When Cecilia was a young girl in Mexico, she listened to Janis Joplin, the Rolling Stones, and the Beatles by carrying her radio to the border and holding it above her head to pick up signals from the United States, deepening her desire to move there someday.
As a child, Campoverdi recalls, she took it upon herself to solve her family’s problems. “I saw hemorrhaging around me—from money to food to energy to options—so I made myself the tourniquet,” she writes. Like many children of immigrants, she “became the family helper, translator, doctor questioner, form filler, concept explainer, living dictionary, and therapist.” Campoverdi also began to wrestle with what Latina identity meant to her.
After Campoverdi left the White House, she moved to Miami to help launch Fusion, then a joint venture between Univision and Disney’s ABC News. It was there that she first earned “six figures,” a goal she had set for herself when she was waitressing after college. In Miami, she lived on the twenty-fourth story of a high-rise building. Her apartment had floor-to-ceiling windows through which she saw the ocean. She writes that she “swam in turquoise water every weekend and drove a silver BMW.
The publication of “First Gen” could be understood as the culmination of Campoverdi’s journey. But rather than a story about her liberation from the need to belong, “First Gen” feels more like a repeating loop; the latest turn in a career defined by self-reinvention. Campoverdi is positioning herself as a guide for other First and Onlys, to help them along their own path to college and beyond.
The research done by these scholars became an important resource for students and university administrators. In 2015, students at Brown University hosted the inaugural 1vyG summit, where more than three hundred students from across the United States came together to “discuss ways in which universities could better support low-income, first-generation college students.
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