Entrepreneurs open a one-stop “slime” experience in Manhattan’s SoHo neighborhood
Karen Robinovitz and Sara Schiller knew they wanted to build a business around “slime,” and for the past year they have been throwing goo around to see what would stick.
The two friends joined the growing number of experience-based businesses in New York when they opened the Sloomoo Institute in October. Slime is currently in vogue among children and adults who make the glue-based substance at home and watch online videos of well-manicured fingers pulling and pushing colorful, elaborate creations.
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