Loretta Caponi is one of the historical Florentine botteghe. A legendary lady, Loretta passed away at 91 in 2015; now the baton is in the hands of her daughter and grandson.
They just launched their first Resort collection of delightful floral day dresses and separates, inspired by Caponi’s famously coveted handmade nightgowns.sat down with Guido and Signora Lucia over coffee and pastries in their beautiful atelier, where Lucia told us about their family history and plans for the future.“My mother Loretta was born in 1924; as was customary at that time, she was sent as a kid to the nuns, from whom she learned the art of embroidery at the age of eight.
“At 18, she had her first child. It was a very tough time in Italy, because of the Second World War; to make ends meet, being extremely good and creative at fine embroidery, she started making beautifully handmade lingerie and household linens. Soon her nightgowns, brassières, and slip dresses were coveted by the cultivated, classy Florentines.
“In 1967, after the terrible flood that almost destroyed Florence, my mother rented a tiny shop in Borgo Ognissanti, in the city’s old center. It was so small, the space in the window allowed for just one mannequin! But on that only mannequin, she displayed a new, rather revolutionary creation: A nightgown in cotton or flannel printed with delicate florals, hand-embroidered with a so-called ‘smock’ motif at the neck and sleeves.
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