Before KKW Beauty and Kylie Cosmetics, there was... a whole hell of a lot of legal controversy:
Author:Stephanie SaltzmanPublish date:Aug 30, 2018Welcome to Pop Culture Week! While you can always find us waxing poetic about the hefty overlap between fashion and pop culture, we're dedicating the next five days to the subject of our favorite music, movies, TV, celebrities, books and theater, and how that all intersects with the fashion industry.
Take Khroma Beauty, a makeup line from Kim, Khloé and Kourtney, which launched in 2012 — but barely lasted a year in stores. The brand was pulled from shelves when it was hit with multiple lawsuits for copyright infringement. First, a Los-Angeles-based beauty company called Chroma Beauty threatened a lawsuit; then Florida-headquartered company Kroma Beauty stepped in with their own suit for copyright infringement, seeking $10 million in damages for "theft" of its brand name.
For a little while, it seemed Kardashian Beauty was poised to become something of a hit, if not exactly the mega-disruptor brand we'd see from the family in the years that followed. "It was like an accessible drugstore brand," recalls the source. "Serious beauty buffs weren't interested in the line, and even though some of the products had cult-like followings, Kardashian Beauty didn't have the industry respect that Kylie Cosmetics and KKW have now.
In 2016, Khloé, Kourtney and Kim were named as defendants in a civil lawsuit brought by Hillair Capital Management. The firm claimed it put $10 million into the sisters' Kardashian Beauty after the previous business partner, Boldface, began to struggle. Hillair bought out Boldface, but because the sisters were unhappy with the terms of the deal, they simply stopped promoting the brand publicly.
It was around this same time, with Kim and Kanye's marriage gaining the couple fashion-world attention and Kendall beginning her modeling career, that the family's status began to shift. "They were embraced by the high-fashion community. Personally, I think that was the turning point for the success of their individual projects," explains the source.
And it was Kylie's success in the beauty business that prompted Kim to step up and leverage her own fame to build a respected brand in the category. "There is a healthy amount of competition between the sisters, especially Kim and Kylie," says the anonymous source. "Kim has always been the most individually successful sister, and Kylie's success threatens that.
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