I am president of Ventureneer, which specializes in defining and eliminating problems that hold underrepresented entrepreneurs back, especially minorities and women. Our work provides clients with branded research, training and content opportunities that generate thought-leadership, visibility, sales, and brand loyalty. I am a WE NYC and digitalundivided mentor as well as an advisory board member of Million Dollar Women, Women Startup Lab, and Aleri Research..
Austin started with a rewards-based crowdfunding campaign on iFundWomen and raised $26,000 from 264 backers. They believed in what she was building, wanted to be a part of that journey. Sourcing from the crowd has always been an important part of how we built this space.
Ethel's Club is named after Austin's grandmother, Ethel Lucas, who lived in Edison, NJ. All kids in the neighborhood viewed her as their grandmother, Austin reminisced. Her house was where you went for food, to play a game, or hang out."I wanted the name of the club to stand for something bigger and more meaningful than that of a cool, hip startup," she said.Shannon Maldonado, the founder of Philadelphia-based home and lifestyle shop YOWIE, designed the Clubhouse.
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