9 business books picked by founders, CEOs, and industry leaders for people who don't want to go back to school to get an MBA (by RobinMadell)
, with 1,076% growth in the past three years, and has reached $100 million in revenue.
"'Zero to One' is filled with counterintuitive ideas for startup founders and important lessons for innovation," Macco said. "You are sure to find important nuggets of wisdom in this book." Macco noted that there are three big themes from "Zero to One" that he has successfully implemented in his own company: making products 10 times as good as the competition, jumping into a smaller market, and specializing your product to fit a need.
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