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E-commerce giant Lazada said its new study has found that a huge majority of its users in Southeast Asia are using artificial intelligence to make purchasing decisions. Lazada revealed the results in its inaugural Artificial Intelligence Adoption in eCommerce in Southeast Asia whitepaper.
Lazada said the whitepaper also explored consumer motivations for leveraging AI in online shopping, where more than half of respondents cited convenient shopping as a top reason for embracing AI in their personal lives.A similar proportion of respondents view product and seller reviews as a key feature they prioritize, spotlighting the opportunity to introduce reviews with more depth, relevance, and authenticity using AI technology.
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