The UK opposition Stevenage woman voters aim to secure victory at the polls, highlighting targeted election strategies for 2024.
"Mondeo man" -- a social type named after a popular Ford car -- helped Tony Blair win the 1997 British general election."Workington man" did the same for Boris Johnson in 2019. Now the UK's main opposition leader Keir Starmer is hoping"Stevenage woman" will propel him to power.
Mother-of-three Irene, who works in accounting in the Hertfordshire town, said she was indeed a floating voter but only partly recognised herself in the"Stevenage woman" stereotype. It was held by the Conservatives during the years when Margaret Thatcher and John Major were in power before going to Labour under Tony Blair and Gordon Brown.Although Irene said she had not been badly hit by the UK's economic woes, the decline in policing and the state-funded National Health Service was a big concern for her, as was Gaza.
Philip Cowley, professor of politics at Queen Mary University of London, said each election threw up at least one of these stereotypical voter types. Undecided Amie Matthews, a 24-year-old mother of two children under three, said she would vote for one of the two main parties, her main concerns being housing and education.
UK Opposition Election Strategy Stevenage Woman Voters UK Polls 2024 Political Campaigns UK Election Victory UK
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