Southeast Asian countries have widely divergent rules governing censorship and misinformation
SINGAPORE/STOCKHOLM - Southeast Asian countries are taking a business-friendly approach to artificial intelligence regulation in a setback to the European Union's push for globally harmonised rules that align with its own stringent framework.
EU officials earlier this year toured Asian countries in a bid to convince governments in the region to follow its lead in adopting new AI rules for tech firms that include disclosure of copyrighted and AI-generated content. Technology executives say ASEAN's relatively hands-off approach is more business friendly as it limits the compliance burden in a region where existing local laws are already complex and allows for more innovation.
The ASEAN guide advises companies to put in place an AI risk assessment structure and AI governance training, but leaves specifics to companies and local regulators. Other Asian nations such as Japan and South Korea have flagged similarly relaxed approaches to AI regulation, casting doubts over the EU’s ambition to establish a global standard for AI governance based on the rules that would apply to its 27 member states.
The EU's struggles to create global consensus on AI regulation contrast with its mostly successful campaign last decade to establish data protection laws that have become a template for other major economies around the world.
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