It may create among confusion among users to access messages from their friends
- Snapchat to integrate sponsored Snaps from brands in its most used part of its app, chat thread of friends.
Snap will concentrate on expanding and diversifying its underperforming advertising business with a focus on augmented reality, CEO Evan Spiegel informed employees in a note on Tuesday. "You may be wondering why, with all of the progress we've made in our business over the last year, our share price performance has lagged the overall market.
At the start of August, Snap projected a weak forecast for the current quarter, citing a decrease in advertising spend and is now expected to report fiscal 2024 revenue of $5.34 billion, according to LSEG data.
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