It is a low-margin, high-volume business, where the price of a party badge can start from 1 rupee
Elections give the economy a boost as political parties spend on goods and services as varied as small merchandise and helicopter rentalNEW DELHI – Weeks before India heads into a two-month-long election with nearly a billion voters, political party merchandise and flag makers are expanding operations and working overtime to meet a surge in demand.
One such factory owner, Mukesh Agarwal, said there are as many as 40 similar factories in Mathura, a temple town in Uttar Pradesh, India's largest state and a key political battleground.Election merchandise is a low-margin, high-volume business, where the price of a party badge can start from 1 rupee .During an election, India is plastered with posters from hundreds of political parties and thousands of candidates.
A textile hub in Surat, in Prime Minister Narendra Modi's home state of Gujarat, is the centre of election merchandise along with several smaller hot spots like Mathura in the north and Hyderabad in the south. Gulshan Khurana, general secretary of a traders association in Delhi's Sadar Bazar market, said political parties spend 30 billion to 50 billion rupees on election merchandise, creating as many as 10 million jobs.
Political Merchandise Election Merchandise Modi Bharatiya Janata Party BJP Rahul Gandhi Indian National Congress
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