Montgomery, Alabama
FILE – An Amazon Prime cardboard shipping box label is seen on March 17, 2023, in East Derry, N.H. Amazon Prime Day is here. And experts are reminding consumers to be wary of scams. Amazon Prime Day is here, and experts are reminding consumers to be wary of scams.
Consumers might need to be more vigilant this year than ever before. In June, the Better Business Bureau published a report that said it received a record number of phishing reports in 2023. Reports are also trending up so far this year, the organization said. Urging consumers to confirm an order they didn’t place is also a common tactic at this time of year, he added. Scammers might pick something expensive, like a smartphone, to get attention — and again ask for payment information or send a malicious link. They might also try to lure in consumers with promises of a giveaway, or by using language that creates a false sense of urgency.
But online hoaxes are also constantly evolving to become more sophisticated, Planos and others warn. That means images might look more legitimate, text messages may sound more convincing and fake websites that look very similar to real shopping destinations.
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