Google has consented to erase data collected from users who utilized the Incognito mode of the Chrome browser, as part of a settlement for
Google to delete user data collected in Chrome Incognito mode.Settlement allows users to file individual claims for damages. a class-action lawsuit initiated in 2020. The lawsuit disclosed thathad misled users about its data collection practices, tracking their activity in Incognito mode without their knowledge. This data included the websites visited, a fact not made clear in the Incognito tab.
When a user enables Incognito mode on Google Chrome, the browser indicates that the browsing is “private” and that browsing history will not be saved. However, while the browser does notify that websites will collect data, it does not mention Google’s own data collection. In January 2024, Google updated the wording in Incognito mode to clarify that Google collects the same data in Incognito mode as it does during standard browsing. Google is also wrapping up several smaller lawsuits it faces from the US Department of Justice regarding its search and advertising operations. Google was found guilty of establishing preferential deals that harmed the search market and exerting excessive control over advertising tools.
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