Here’s why the Galactic Starcruiser hotel that opened just over a year ago at Disney’s Hollywood Studios theme park in Florida will close in September.
“Star Wars: Galactic Starcruiser is one of our most creative projects ever and has been praised by our guests and recognized for setting a new bar for innovation and immersive entertainment,” according to a statement released by Disney. “This premium experience gave us the opportunity to try new things on a smaller scale of 100 rooms and we will take what we’ve learned to create future experiences that can reach more of our guests and fans.
The second idea was an immersive theater experience where the audience was part of the show and played a role in how the story unfolded. The twist? The show played out continuously during your 3-day, 2-night hotel stay. Step one will almost certainly be to unbundle the all-inclusive cruise-like experiences and let hotel guests pick and choose from an a la carte menu of exclusive offerings. You don’t need lightsaber training but really want to see the dinner show? No problem.
The challenge for Walt Disney Imagineering with the 2.0 version of the Star Wars hotel will be balancing show times with down times. And figuring out where and when the shows will happen — and how to let hotel guests know when the shows begin and give them the option to opt out if that’s what they prefer.4) An escape room with no escape
On a cruise ship, you’d never jump overboard in between ports — even if you were bored out of your mind. But the Galactic Starcruiser experience really wasn’t set up for you to come and go as you please — even if it turns out you’re really not that into Star Wars after all and just want to get out of the hotel for a few hours.
Lowering the bar for entry on both fronts will open up Star Wars hotel 2.0 to a broader audience who may not be as financially well-heeled or deeply invested in the epic storytelling.6) High costs and high prices
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