“The natural curiosity that these types of charges evoke makes sense,” Howard said.
NEW YORK — Sean “Diddy” Combs’ vast music catalog has seen a jump in streams since his arrest last week and the unsealing of an indictment against him.
George Howard, a distinguished professor of music business management at Berklee College of Music, said he’s not surprised by the increase. To him, streaming is akin to a Google search of the artist as a means of satisfying curiosity. With Combs’ several business ventures — from Revolt TV to Ciroc vodka, both of which he’s no longer affiliated with — Howard said many people likely think of Combs as a businessman before they think of him as a musician.
An increase in streaming numbers following controversy is not uncommon. After a documentary about R. Kelly accused the R&B singer of sexual misconduct involving women and underage girls, his numbers nearly doubled.
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