Explore the latest Apple AI Developments 2024 as Apple breaks its silence on AI advancements at the upcoming developers conference...
Apple on Monday will attempt to persuade doubters on its AI strategy after rivals raced ahead in adopting artificial intelligence.
While Apple has been quietly including AI features in its hardware for years, it has yet to solidify its overall strategy or embrace ChatGPT-style generative AI that took the world by storm in late 2022. While its"silence has been deafening, that will all change on June 10, when Apple crosses the AI Rubicon," predicted Dipanjan Chatterjee, an analyst at research firm Forrester.
Also heavily rumored is a"flagship" OpenAI partnership that could involve an exclusive chatbot for iPhone owners and supercharge the much-derided Siri. "At the end of the day for Apple, it is about getting people to upgrade their iPhone," Milanesi said."We will see if Apple gives them a compelling reason to do that."Announcements at WWDC will be a"litmus test" for Apple's ability to integrate ChatGPT-like generative AI into all its devices and services, said Emarketer senior analyst Gadjo Sevilla.
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