Wegovy has already proved a phenomenal success in the United States
LONDON/NEW YORK - The growth in demand for appetite suppressing anti-obesity drugs like Novo Nordisk's Wegovy presents opportunities for food manufacturers and the market's initially downbeat reaction may be overdone, investors say.
and is now being rolled out in some European markets including Norway, Denmark and Germany, prompting concerns in the consumer and retail industry that food sales may be impacted. Nestle has already started work on products that "companion" weight loss drugs like Wegovy, CEO Mark Schneider said last week, which may include supplements to help compensate for the "loss of lean muscle mass" and "rapid regain of weight".
"The problem is that lower social economic groups have more obesity and risk factors, but the cost of taking these medications is a limiting factor," Ural said. "Making this affordable and starting to see the positive downstream impacts will be something that changes at glacial speed."
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