“The Last Minute' will allow for updates to past 60Minutes stories, previews of pieces to come, a visit to the archives for stories that might resonate with current events and maybe even a brief essay on a newsy topic
, the ad-supported venue operated by CBS parent Paramount Global.
“60 Minutes” has tested advertising innovation in the past. As part of a unique arrangement crafted with Philips Electronics in 2005,in one broadcast, with Philips paying around $2 million to be the sole national sponsor of the show. Filling the space has proven challenging since Rooney left after a run that lasted between 1978 and 2011. “The question was, ‘How do you replace Andy Rooney?’” says, one of the newsmagazine’s correspondents. “And the immediate answer was, ‘You don’t.’”
Correspondents — the core now centers on Pelley, Lesley Stahl, Bill Whitaker, Sharyn Alfonsi, Anderson Cooper and Jon Wertheim, with regular contributions from Norah O’Donnell — have plenty to offer this season. Whitaker has already traveled to Uganda to examine the potential for a new virus outbreak in bat-filled caves. “People are moving into areas where humans have not lived before, coming right against bat carriers of viruses,” he explains.
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