Email marketing continues to dominate all other digital marketing efforts and for good reason. For every $1 spent, marketers see an average return of $42. Even if your list is small, there is still money to be made.
“Most people think email marketing falls under ‘mass marketing’ - like a billboard or a superbowl ad. Verbiage like ‘email blast’ is misleading. Step one to making a ton of revenue from a small email list is to stop thinking of your email subscribers as ‘leads.’ They’re just people,” advises Kay. “These people share the same hopes and dreams we all do. If you want them to become customers, then treat them like human beings.
Ask them questions in your marketing emails. Invite your subscribers to reply and tell you what they think. Start conversations from the inbox. It’s those conversations that will convert into your biggest sales. These subscribers will become your biggest cheerleaders.“If you want to start a friendly conversation, then your emails should look like an email from a friend. You can skip that animated GIF that screams “your email deliverability since it indicates a marketing email,” notes Kay.
Of course you can’t appeal to all personality types in every email. That’s why you need to send lots of emails that vary in tone and content. Most would-be email marketers are scared of clicking “send” too often. But research shows that 49% of consumers want to receive weekly emails from their favorite brands. Plus,“If you’re sharing entertaining and informative content, your subscribers will tolerate a LOT of emails before hitting that unsubscribe button.
No matter what the size of your list, big or small, the key takeaway here is to build a relationship. Think of email as the tool to do that.
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