Business is booming at these popular restaurants.
has always been on the cutting edge of the chicken market , but the brand's sales have been scorching hot to start the year. The Texas-based, 1,900-unit strong chain reported anfor the first few months of 2023, and an over 30% jump in system-wide sales . Digital purchases now account for 65% of all Wingstop sales.
"Our strong first quarter results reflect the continued momentum and strength of the Wingstop brand as we delivered 20.1% domestic same-store sales growth, driven by transaction growth," said Michael Skipworth, president and chief executive officer,."With this underlying strength, we believe that our strategies we are executing against can deliver our 20th consecutive year of same-store sales growth and another record year of unit growth for Wingstop.
The chicken chain is also pursuing expansion aggressively, having opened 37 new locations during just the first quarter of the year. Longterm, Wingstop is planning on adding up to 1,200 new restaurants in the years to come.Like a neverending plate of breadsticks, the quintessential Italian casual dining chain's"family" of customers keeps growing.
."Consumers continue to seek value, which is not about low prices. Consumers are making spending trade-offs. And food-away-from-home is one of the most difficult expenses to give up, because going out to a restaurant is still an affordable luxury for them."."Unless something dramatically changes, we see pricing coming down."
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