Due to the tough situation in the market, many startups nowadays need to start looking for funds via cold outreach.
In the venture capital world, things are not easy nowadays. According to , dealmaking activity continues at meager levels–$73 billion compared to over $105 billion last year–accentuating the declining trend that has asphyxiated the market in recent months. Pitchbook The report highlights one important reason behind this extended downturn–the lack of exits, which means that venture capital funds are still not receiving the returns they expect.
Choose VIP individuals People like to feel seen and acknowledged, and investors are no exception. Therefore, carefully curate a list of investors that you would like to approach, and design a tailored strategy to connect with them. This can be done by writing individual letters and referencing articles the potential investor has written, some of their posts on social media, or other publicly available information that resonates with you as a founder and your company’s mission.
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